Walmart. An Emerging International Giant Essay Example | Topics and Well Written Essays - 4500 words

Walmart. An emergent International Giant - Essay ExampleWal-mart expected that all its strengths and retailing knowledge could help them supplement operations overseas and achieve instant success. They expected that they benefit from their brand image as they had gain a decent reputation in the United States. However, not all of its strategy brought them success.2. Culture of scholarship and innovation2.1 Learning through experience Learning through experience is the best method, according to Senge merely organizations seldom experience the consequences of their decisions (Smith, 2001). Thus, adaptive larn or single-loop discipline must be supported by generative learning or double-loop learning. When changes become necessary people respond to the change in an ad hoc manner. Without any planning change is executed. Whether single- or double-loop learning stomach occur only when an organization realizes that learning must occur. An organization with the culture of learning and innovation would learn through every experience including global expansion. Wal-mart realized that its existing strategy did not fetch them the desired success and hence learned from its failures. They started learning through experience at different locations and this is known as reverse learning when firms are undecided to diverse knowledge inputs located in foreign markets (Saloman, 2006). This to a large extent depends upon the export strategies select that influence the flow of knowledge and thereby affect innovative productivity. Sometimes the geographic location imposes constraints on acquiring knowledge and information. This can be overcome by hiring topical anaesthetic employees and benefit from their expertise. However, Wal-mart did hire local anaesthetic people in Brazil but could not benefit as the focus was on achieving sales volume. They realized that they needed to hire professionals and they started doing so from competitors. This does not demonstrate a culture of learning and innovation. Firms can also acquire knowledge from technology spillovers from competitors (Saloman, 2006). They can also access knowledge through joint-venture local partners. An organization with the culture of learning would also acquire knowledge from customers and customer specifications stimulate innovation. Wal-mart was only difficult to develop a culture of learning as they sought to hire professionals from competitors. Theirs can be classify as single-loop learning because they did not generate something new. Wal-mart made no attempts to seek local skills and nor was the location quality based on information availability. Firms do seek to acquire knowledge before they enter a foreign location but to what extent they use this information is not known. Many however, seek to stick in with the knowledge acquired in advance. Again, customers across countries do not share identical tastes and hence the product requirement would vary across nations and cultures (Saloman, 2006). Wal-mart did not take into account