Alternative strategies for Ducati Essay Example | Topics and Well Written Essays - 750 words

Alternative strategies for Ducati - Essay ExampleThough Ducati products were well complaisant with technical excellence, as Professor Gavetti (2001) points out, the decision of the major shareholders to refocus on products other than motorcycles led management to the turn down of the company. The acquisition of Ducati by Cagiva improved the Ducatis status in the grocery store save eventually contributeed in liquidity crisis which deprived the working capital funding of Ducati. As a result there was much delay in the payment as well as production. Ducati instead of outturn its market to the production of variety of other products, it must utilize the technical excellence of its product lines for the represent about of motor cycles. It must think of bringing up innovativeness in the design of motorcycles to attract and fascinate the customers. Women were show to contribute a major part of the customers for other motorcycle manufacturers like Harley. Hence, Ducati must pay sol icitude to the choices of women and try to retain them as main customers. One of the key reasons for the under utilization of the Ducatis emf and excellence was the lack of effective management strategies. Effective and well organized managerial strategies are recommendable for the nurture of any company and its trade. Thus Ducati must be directed by a dynamic and act management in order to implement effective managerial strategies. The presence of a vibrant till would eradicate the chaos and internal problems which were found to be significant barriers for the creative decision making. Identifying the real temper of people and implementing those in the production can be highly advantageous for Ducati in drawing the management of customers and persuading them to buy the products. It is inevitable to focus on creating a good stature in the international market in order to grab the attention of customers because customer satisfaction is the ultimate objective of the modern marke t. As the competition is rising, Ducati must concentrate on building broader spectrum of customers by conducting effective market researches and thereby upgrading innovativeness in the production processes. According to Gavetti (11), Ducati adopted firm selection procedures and other control measures which resulted in the reduction of the soma of suppliers they hardly had any long term suppliers. Though this enhanced the quality and reliability of their products, it resulted in the change magnitude maintenance costs. It is required to focus on the quality of products and at the same its important to view as adequate number of suppliers. The choices of the sources of suppliers can be increased only by maintaining adequate number of suppliers. It is realizable to choose the potential supply at affordable prices through the option of selection from a liberal range of suppliers which would assist the company to increase the effectiveness of its operations. To conclude, Ducati shoul d be up-to-date with the varying tastes and preferences of the consumers and try to bring the identified needs to the product line. The major suggestions are listed below 1. In the given case, exhibit 5 represents that Ducati does not produce cruiser, touring or off-road bikes instead, they mainly concentrate on bikes over 400 cc. It would only fill up the interests of youngsters, and the majority public has been ignored. So, it is advisable that Ducati should enter the market of general types of motor cycles also. 2. Similarly, exhibit 8 indicates that gross sales of super-sport bikes do not show a noticeable upward trend. Hence, it is suggestible to make adequate modifications in this model after surveying consumers